Key Points

The investment would be made via a publicly listed company, according to Bloomberg.
The new BNB Treasury would follow the footsteps of Bitcoin-centric companies like Strategy₿.
BNB price surged following the June 23 announcement.

According to the latest reports from Bloomberg, we could soon see a BNB Treasury of a publicly-listed company. Here are the complete details about the upcoming significant investment in BNB.

Hedge Fund Execs to Raise $100 Million for BNB Treasury

On June 23, Bloomberg reported that a team of crypto hedge fund executives is in advanced talks to raise $100 million for investing in the BNB token.

The publication highlighted that the move would be similar to the strategy adopted by Strategy₿, formerly known as MicroStrategy, which began buying Bitcoin in August 2020 and has been accumulating the digital asset regardless of the market volatilty since.

The team includes former execs of Coral Capital Holdings, Patrick Horsman, Joshua Kruger, and Jonathan Pasch, according to an investor document reviewed by Bloomberg News.

The team’s target is to complete the fundraising by the end of June, and then rename the NASDAQ-listed company to “Build & Build Corporation” and start accumulating the BNB token.

1st Company to Hold BNB as Treasury Asset

The company would become the first NASDAQ firm to hold BNB as its core treasury asset, according to the same publication.

The BNB token, which was previously known as the Binance Coin, was created by Binance in 20217 via an ICO. Bloomberg noted that, according to a 2017 whitepaper, 80 million BNB worth almost $50 billion on June 23, were allocated to the company’s founding team, which included Binance’s former CEO, CZ. The money raised via the ICO was used to launch Binance.

Bloomberg debuted its article by calling the BNB token “a token linked to Binance Holdings Ltd.”, but CZ made a correction via X, saying that BNB is a public blockchain native coin, and not “linked” to Binance Holdings Lts, or to the Binance crypto exchange.

On the other hand, he saluted this initiative and said that there are more companies in the world who plan on doing this, but none of them are driven by him or Binance. However, he expressed his support for such moves.

And a few other markets around the world. I heard about a few different companies doing this. So far, none are driven by me/us. But we are extremely supportive.

BNB is a public blockchain native coin, not “linked” to Binance Holdings Ltd or Binance CEX.

— CZ 🔶 BNB (@cz_binance) June 23, 2025

BNB Price Surges

Following today’s important announcement, the price of BNB surged. At the moment of writing this article, BNB is trading above $626, with a market cap of over $88,2 billion.