Key Points

With Binance Alpha 2.0, users can explore and buy tokens on-chain via Binance.
The platform boosts BNB Chain and its main DEX, Pancake Swap, bridging the gap between CEX and DEX.

Binance just made an important announcement for the crypto ecosystem, revealing an expansion for the Binance Alpha platform. Binance Alpha was created by the crypto exchange to showcase projects with growing potential in Web3.

Binance Alpha 2.0 Launched

Binance Alpha 2.0 expanded the previous platform for highlighting Web3 projects with high potential. The new platform represents an innovative solution that integrates Binance Alpha directly within the main exchange.

The new platform allows the following:

Users can explore/buy tokens straight through Binance.
There is no need to withdraw assets to external wallets or create an on-chain wallet.
Enables Binance users to use funds from Spot, Funding, and other accounts supported by Binance Pay to buy Alpha tokens.

Binance Alpha 2.0 Benefits

Binance Alpha 2.0 comes with the following benefits for users:

Bridging the gap between CEX and DEX trading
Enhancing liquidity
Boosting capital efficiency
Expands projects’ accessibility for users
Removes previous unnecessary steps
Lowers transaction costs
Streamlines trading experience

Overall, Binance users will benefit from decentralized trading easier.

Key Difference Between Binance Alpha and Binance Alpha 2.0

The most important difference between the two platforms lies in accessibility:

Binance Alpha is accessible via Binance Wallet – Allowing users to explore/buy projects listed on Binance Alpha
Binance Alpha 2.0 is integrated with the Binance exchange – Allowing users to trade Alpha tokens without using Spot/Funding accounts or an external Binance Wallet

The tokens listed on both platforms are the same, and the main difference is the way in which users can access and trade them.

Binance’s co-founder CZ also highlighted the exchange’s move via a post on X. He also said that probably more CEXs will copy this move, leading to higher DEX volume.

This is a brilliant move. Allowing CEX users to buy any DEX tokens directly from the CEX, no withdrawals needed.

Kudos to the team for coming up with this. (I was not involved in it.) 👏 https://t.co/NUxOi2Ppmh

— CZ 🔶 BNB (@cz_binance) March 18, 2025

Bridging the Gap Between CEX and DEX, Boosting BNB Chain

Binance’s latest move is important for the industry as it bridges the gap between CEX and DEX, allowing users to get access to DEX projects via a CEX.

This could also mean the beginning of a new era of adoption and revenue for DEXs such as PancakeSwap, BNB Chain’s main DEX which recently triggered record numbers in the chain’s 24-hour DEX volume.

CZ also shared a post highlighting that PancakeSwap leads in 24-hour fees, generating almost $5.5 million, three times higher than Uniswap and five times higher compared to Meteora.

.@PancakeSwap leads in 24-hour fees, generating $5.49M, which is 3x more than Uniswap ($1.8M) and nearly 5x more than Meteora ($1.15M). pic.twitter.com/rCAVARG9r0

— Satoshi Club (@esatoshiclub) March 18, 2025

Today, CAKE, Pancake Swap’s digital asset, recorded a surge of around 5%, marking the optimistic announcement.