As we’re nearing the end of 2024, Binance released the results of a global user survey that included 27,230 respondents who shared their perceptions about the current state of the crypto market, perceptions on regulation, emerging consumer trends, and their expectations for 2025.
The survey involved users from continents including Asia, Australia, Europe, Africa, and Latin America. Here are the highlights from Binance’s global user survey.
New Crypto Adopters in 2024, Wealth Allocation and Trade Frequency
Binance’s survey highlighted the considerable influx of new crypto adopters in the industry.
According to the exchange’s data, here are the most notable survey results regarding crypto adoption, wealth allocation, and trade frequency in 2024 and the years before:
- Almost half of the respondents, 45%, joined the crypto market in 2024.
- 24.52% of respondents joined the crypto market in the last 6 months.
- 41.86% of respondents have been active in the crypto market for 1 to 5 years.
- Almost 44% of respondents allocated less than 10% of their wealth to crypto.
- Over 24% hold between 10% and 25% in crypto.
- Almost 32% of respondents reported daily trades and almost 23% reported weekly trades.
The survey also explored users’ motivation for entering the crypto market.
Motivation For Joining the Crypto Industry
Here is Binance’s survey data regarding users’ motivation for joining the continually developing ecosystem:
- 22.4% of respondents cited crypto’s potential for rapid appreciation.
- Almost 19% of respondents cited decentralization and financial independence.
- Over 17% of respondents cited the speed and ease of transactions.
The Most Popular Tokens to HODL
Binance analyzed the coins that users prefer the most to hold. The results came in as follows:
- Over 16% of respondents prefer holding memecoins.
- Over 14.4% of respondents prefer holding Bitcoin.
- Over 14.2% of users prefer holding BNB.
- Almost 11% of respondents hold ETH
- More than 10% of respondents hold other L1 tokens.
The fact that memecoins sit on the first position of this list suggests not only their popularity among users but also their potential for the future.
The Most Popular Binance Products
The crypto exchange also analyzed the popularity of its products among users and the results came in as follows:
- Almost 26% of respondents prefer using Binance Spot trading.
- Over 25% of users prefer Binance Earn‘s features to grow their crypto holdings.
- Over 17% of respondents prefer Binance Convert for seamless crypto conversions.
These results highlight the diverse ways in which Binance’s users engage with the platform, according to their financial needs.
2025 Crypto Market Expectations
Many of the survey’s respondents expect to see more maturity and real-world relevance in the crypto industry in 2025. Here are the results of Binance’s survey in this direction:
- Over 19% of respondents expect increased crypto regulations.
- Over 16.5% of users expected wider blockchain implementation in real-world applications.
- Over 16% of respondents anticipate greater participation from traditional financial institutions.
Emerging Tokens Sector Expectations for 2025
Regarding the emerging sub-sectors, here’s what Binance’s survey revealed about users’ expectations for the next year:
- Almost 24% of respondents expect AI tokens to lead the market.
- Over 19% of respondents expect memecoins to rise in popularity.
- Over 12.3% of respondents see an upward potential for DeFi tokens.
- More than 12.2% of respondents expect to see L1 tokens rise in popularity next year.
Binance‘s survey shows an overall increase in crypto adoption in 2024, with high expectations for the next year amidst a maturing and evolving crypto market, with AI tokens and memecoins showing great potential in 2025.
Binance anticipated users’ needs and growing interest in AI coins and memecoins, and recently launched the Binance Alpha platform, showcasing early-stage projects with Web3 growing potential.
