On January 7, Binance, the biggest crypto exchange in the world, revealed that it will list new trading pairs for two digital assets:
- 币安人生 (BinanceLife) - A meme coin on the BNB Chain
- zkPass (ZKP) - A decentralized oracle protocol that promises to transform private Internet data into verifiable proofs on-chain.
Both digital assets recorded significant price spikes following the exchange's announcement.
BinanceLife and ZKP price actions on January 7
At the moment of writing this article, BinanceLife is trading above $0.18, up by more than 39% in the past 24 hours. The digital asset's market cap jumped from approximately $128 million to over $189 million, following Binance's listing announcement.

At the moment of writing, BinanceLife's market cap is over $176 million.
ZKP is trading above $0.16, with a market cap of more than $31 million, up by almost 30% in the past 24 hours.

ZKP's market cap jumped from over $23,5 million to over $33 million following Binance's announcement earlier, before settling at current levels.
Both assets are already available on Binance Alpha, the platform created by the exchange to showcase early-stage projects that have potential to grow in Web3.
Binance's listing announcement
Earlier, the crypto exchange revealed that it will list BinanceLife and ZKP on the main exchange on January 7, at 14:00 (UTC), and will open trading for the following pairs on Spot:
- BinanceLife/USDT, BinanceLife/USDC, and BinanceLife/TRY
- ZKP/USDT, ZKP/USDC, and ZKP/TRY
Users can start depositing BinanceLife and ZKP ahead of the trading debut. Both assets will be listed with the Seed Tag applied, signalling potential price volatilty.
Withdrawals will open on January 7 at 12:30 (UTC).
Binance also noted that BinanceLife will be listed on the BNB Chain and ZKP will be listed on Ethereum, BNB Chain, and Base, and revealed the addresses for each smart contract.
At the beginning of 2026, Binance continues to expand the asset offerings for its over 300 million registered users.

