On January 14, Bitcoin reclaimed $95,000 in an optimistic market. The general crypto market is up by almost 3.4% in the past 24 hours, with a market cap of over $3,24 trillion.
Bitcoin's price surge was triggered by soft CPI data in the US, continued institutional interest, and rising global adoption.
Bitcoin price trajectory
At the moment of writing this article, BTC is trading above $94,000, up by more than 2.7% in the past 24 hours. Earlier, BTC topped $95,700, surging from $91,000 levels on January 13.
In the past week, BTC saw an upward trajectory, rising from $89,000 levels on January 8, and reclaiming $95,000 earlier today.
Key BTC price catalysts
BTC's price was supported by multiple triggers, including the following:
Lower-than-expected CPI data
On January 13, the inflation data was released in the US, showing lower-than-expected numbers. The December core CPI rose by 2.6% YoY, and the core consumer price index showed a seasonally adjusted 0.2% gain on a monthly basis.
CPI saw an increase of 0.3% for December, in line with the Dow Jones consensus estimate.
However, a new interest rate cut doesn't seem to be in the cards until June, CNBC noted. CME Group data shows that the probability of a new rate cut in January is only 2.8%.
Continued institutional interest in BTC
On January 13, the US-based BTC ETFs recorded their second day of inflows above $753,7 million, with the highest inflows recorded by Fidelity's BTC ETF, FBTC, according to SoSoValue data.
Yesterday marked the highest inflow day in BTC ETFs since October 7, 2025 when inflows were above $875 million.
January 12 marked another inflow day for the crypto products above $116,6 million.
Institutions continue to show interest in BTC and crypto, and recently, Morgan Stanley filed for BTC, ETH, and SOL ETFs, bringing more competition to the markets.
It's also worth noting that on January 12, Michael Saylor announced a significant BTC acquisition by Strategy above $1,25 billion, raising its holdings to 687,410 BTC worth over $65,2 billion at current prices.
Bitcoin's price continues to surge amidst rising institutional and retail adoption worldwide.
