Key Points
- Crypto.com becomes the official partner of the UEFA Champions League.
- The platform onboarded over 100 million new users via its sports fans’ connection.
Crypto.com is the first crypto platform that secured an exclusive partnership with the UEFA Champions League, according to an official announcement on August 14.
The partnership is a multi-year deal and it turns the centralized crypto exchange into an official global sponsor of the UEFA Champions League.
Teaming up with one of the world’s most popular sports leagues is an important step for the exchange, according to its chief market officer, Steven Kalifowitz.
According to his official statement, the Crypto.com brand was successfully built by producing innovative and original groundbreaking moments and events.
He said that connecting the brand with engaged sports fans all over the world led to a growth in their user base to over 100 million in pursuit of their mission of “cryptocurrency in every wallet.”
Crypto.com revealed the important announcement via their X account, saying that together with UCL, they will bring crypto to 3 billion fans.
⚽️ BIG NEWS ⚽️https://t.co/vCNztATkNg & UEFA @ChampionsLeague announce historic partnership
✅ https://t.co/vCNztATkNg is #UCL‘s 1st Global Crypto Platform Partner
🤝 Together we’re bringing crypto to 3 Billion fansSee us at today’s UEFA #SuperCup 🏆@RealMadrid vs… pic.twitter.com/SUJ9FQ2IFD
— Crypto.com (@cryptocom) August 14, 2024
Bringing Crypto Awareness to Mainstream Adopters
Such significant sports events can bring crypto awareness to millions of new crypto adopters, and this could lead to massive new capital in the crypto industry.
Crypto reaching mainstream audiences has the potential to boost the future valuation of digital assets.
For instance, Bitcoin’s mainstream adoption offers investors important insights about its potential valuation.
As we recently reported, some of these valuation scenarios include shattering numbers such as the recent prediciton made by VanEck.
In one of their market reports, VanEck outlined assumptions for a scenario in which Bitcoin could reach $2.9 million by 2050. According to them, such an impressive price surge would be driven by its mainstream adoption as a world reserve asset and a global medium of exchange.
