Key Points
- X CEO Linda Yaccarino said that X could introduce a credit/debit card.
- She highlighted Musk’s push to transform X into an “everything app.”
On June 19, the Financial Times reported that Elon Musk’s social media platform, X, could soon integrate new financial services that could include a credit or debit card, quoting the platform’s CEO, Linda Yaccarino.
X Users Will Be Able to Make Investments or Trades
Yaccarino reportedly said that X users will be able to make trades and investments on the platform, as part of Musk’s efforts to transform X into an “everything app,” – something similar to China’s WeChat (a one-stop shop for messaging, payments, and shopping).
During an interview with the Financial Times at the Cannes Lions advertising festival, she said that soon, people will be able to transact their whole financial lives on X.
She also said that the company is currently exploring a potential addition of an X credit/debit card, which could land in 2025.
Introducing X Money
X already revealed its plans to introduce X Money – a digital wallet and P2P service with Visa being its 1st partner later in 2025.
Yaccarino also said that X Money is slated to launch in the US first, for testing the service, and it would allow:
- Funding to X Wallet via Visa Direct
- Connect to debit cards, allowing P2P payments
- Transfer funds to debit cards instantly
The push to make X an “everything app” will face regulatory challenges, including the following:
- Compliance with official licensing
- Money laundering regulations
Despite the fact that some advisors on the platform formerly known as Twitter left after Musk bought it, Yaccarino said that 96% of the company’s advertising clients have returned. The plan is that X reaches its target of returning to its 2022 advertising levels, “super soon,” she said, quoted by the publication.
X Revenue Projections
Financial Times also mentioned the research firm Emarketer’s projections for X, which state that the platform’s revenue will increase to $2.3 billion in 2025, compared to $1.9 billion in 2024.
It’s also worth mentioning that in 2022, when Musk took over X, the global sales were $4.1 billion.
X CEO mentioned the platform’s AI capabilities, which could help with a revenue surge. xAI, Musk’s AI startup, previously bought X for $45 billion in March 2025. The merge integrated X’s vast user base and data with xAI’s AI capabilities, especially used in training Grok – X’s AI chatbot.
