Key Points
- Telegram allows users to buy in-platform ads with Toncoin.
- The update comes as part of the messaging app’s latest user monetization rules.
In the new announcement, Telegram reveals that it allows users to purchase in-platform ads with Toncoin. The update is part of the app’s latest user monetization rules that distribute 50% of the revenue from ads that are shown in public Telegram channels to their owners.
According to the official announcement, this is one of the most generous reward systems in social media’s history.
“Today, we’re introducing one of the most generous reward systems in the history of social media. Telegram channel owners can now receive 50% of the revenue from ads displayed in their channels.”
The notes reveal that Telegram is generating more than 1 trillion monthly views in channels, and starting today, owners of public channels with a minimum of 1,000 subscribers can be rewarded with 50% of the revenue from ads that are displayed in their channels.
Channel owners can now withdraw their rewards with no fees, and they also have the option to reinvest them into Telegram ads, collectible usernames, or Premium giveaways.
Introducing TON-based ads
Telegram notes that they are introducing a new type of ad that users can buy with Toncoins – the crypto powered by the TON Blockchain.
The motivation for choosing the TON Blockchain includes the low fees, high transaction speed, and the record for the number of TPS (transactions per second.)
From now on, anyone can promote their bot or channel and creators will be in full control of their context, being able to choose the exact channels where they’d like to appear.
Telegram CEO Pavel Durov addressed the update via his personal channel last month, saying that the move will create a virtuous circle in which content creators will be able to cash out their Toncoins or reinvest them in promoting and upgrading their channels.
At the moment of writing this article, Toncoin is trading in the green on CoinMarketCap, and TON is priced at $5.25, up by about 1% in the past 24 hours.