Retail interest in Bitcoin is surging worldwide amidst renewed optimism. Google searches for “buy Bitcoin” have reached the highest level in five years, mirroring the February 2021 data.
Spot demand for BTC is also on the rise, and the bullish momentum is fueled by multiple catalysts.
Worldwide interest in BTC accumulation on the rise
Google Trends shows that the global interest in accumulating Bitcoin has reached the exact levels seen in February 2021, almost doubling since January 2026. In February 2026, the Google Trends score points to 40, up from 22 during the previous month.
The ATH interest in buying BTC was in December 2017 at 100, when the index pointed at 100.
Google search trends are spiking during strong momentum phases, and it remains to be seen if curiosity turns into sustained flows of capital in BTC. The latest signals point to real spot demand.
BTC spot demand is growing
CryptoQuant’s Head of Research, Julio Moreno, revealed that the BTC spot demand is growing for the first time since late November 2025.
His chart shows that in the past days, BTC saw positive apparent demand, following a prolonged period of negative apparent demand.
The rise in BTC spot demand and surging worldwide interest in buying the digital asset mirror optimism for the ecosystem, alongside other factors.
BTC price triggers
At the moment of writing this article, BTC is trading above $67,000, up by more than 4% in the past 24 hours, after reaching prices above $69,000 on February 25.
The latest price rally of the digital asset was supported by multiple factors, including Meta’s stablecoin plans, upcoming clear regulations for the industry, and continued institutional demand.
On February 25, the BTC ETFs saw their second consecutive day of inflows above $506 million, according to data from SoSoValue.
Besides continued institutional investments in BTC and an apparent revival of retail interest worldwide, it’s also worth noting that Nvidia’s record Q4 data also fueled optimism for AI and crypto.
According to the latest reports, the company’s quarterly revenue was above $68.1 billion, up 20% from Q3 2025, and up 73% YoY. Also, Nvidia had a record full-year revenue of almost $216 billion, up 65% from the previous year.
The company’s report surpassed expectations, signaling its strong position in AI hardware.
The crypto industry expects capital to flow in digital assets and support the bullish momentum. On February 26, the total market cap of crypto is up by almost 5%, surpassing $2.35 trillion.
