Bitget has strengthened its leadership in global brand narrative and user engagement strategy with the appointment of Ignacio Aguirre Franco as its new Chief Marketing Officer (CMO).
Ignacio’s background
Ignacio brings over fifteen years of experience across technology, fintech, and blockchain, with a career that bridges engineering and marketing. His professional journey began at major technology firms with roles at Adobe and SAP that grounded him in product-led thinking, digital transformation, and global go-to-market experience. He eventually transitioned into the digital assets sector, working in senior marketing and growth positions at Scorechain and Xapo Bank, where he expanded channel ecosystems, boosted user acquisition, and improved brand visibility in highly competitive blockchain-centric markets.
Ignacio builds campaigns that resonate across continents and cultures while staying deeply rooted in the developer-first, ownership-driven ethos of Web3. He brings technical fluency, including hands-on coding and data systems, to shape marketing strategies that meaningfully resonate with engineers, decentralized communities, and digitally native users alike.
His mission at Bitget
At Bitget, Ignacio’s mission is to advance the company’s Universal Exchange (UEX) vision, bridging CeFi, DeFi, and TradFi into an easily accessible ecosystem for users of all levels. He will lead the brand’s global marketing initiatives, with a focus on expanding user engagement, enhancing product storytelling, and driving mass adoption of Bitget’s key innovative products, including Onchain, GetAgent, and Stock Futures. His approach emphasizes simplifying complex and technical products and injecting creativity, while positioning Bitget as both a financial and cultural platform for the next generation of users.
“The core of any great tech is based on its access and the greater opportunities it brings to disrupt. For too long, finance has been a fractured landscape; my mission at Bitget is to dismantle those old barriers. Bitget is a powerful engine for financial freedom and innovation that I believe can truly onboard the next generation of users. We’ve already built a powerhouse for over 120 million people, and my core mission as CMO is to take that to 150 million and beyond, aiming toward the bold goal of reaching the next billion users by 2030.” said Ignacio Aguirre Franco, CMO at Bitget.
“To achieve this, we will focus on building value. I will ensure the story of the UEX, the blueprint for the future of finance, resonates with billions of people across the globe, making secure access to crypto and RWA a reality for every person.” he added.
Ignacio’s arrival follows Bitget’s recent transition to a new era of the Universal Exchange aimed at deepening Bitget’s global influence and reinforcing its reputation for innovation, security, and trust. With a goal to reach 150 million users by 2026 and a growing number of cross-market trading solutions, Bitget continues to build toward its long-term vision of financial inclusivity.
