Bitget has kicked off a new three-part campaign starring LALIGA standout and Atlético de Madrid player Julián Alvarez, bringing together world-class football talent and next-generation trading technology in a series of dynamic product films.
The new campaign with Julian Alvarez
The campaign will have Alvarez showcasing how football’s strategic mindset aligns naturally with Bitget’s “Trade Smarter” vision. The first video, on Bitget Onchain, spotlights how users can access millions of tokens across multiple blockchains from a single account, powered by AI-driven Onchain Signals to help traders identify emerging opportunities with speed and clarity.
“LALIGA has always been committed to innovation, and this collaboration with Bitget reflects how technology and sport can move forward together. We hope this series will be engaging for all LALIGA fans." said Javier Gurrea-Nozaleda, Director of Sponsorship and Licensing at LALIGA.
Produced under Bitget’s official partnership with LALIGA, the videos spotlight Bitget Onchain, GetAgent, and the Universal Exchange vision. Alvarez appears across all three videos, bringing a playful yet authentic connection between elite athletic performance and smart trading execution. Each video will debut with its own dedicated landing page, walking users through core features and new milestones across Bitget’s product ecosystem.
Bitget CMO Ignacio Aguirre Franco added, “Julián brings the perfect mix of strategy and flair. Those qualities mirror exactly what Bitget is building, a smarter, more integrated way to trade. Whether it’s Onchain, GetAgent, or UEX, our goal is to give every user the tools to think and move like a champion.”
Spotlight on Innovation: Onchain, GetAgent, and UEX
Bitget is featuring three core differentiators—Onchain, GetAgent, and UEX—as the focus of its video campaign. Onchain seamlessly integrates direct access to over two million assets right within the Bitget app. For personalized trading, GetAgent is an AI-powered assistant that goes beyond general market data; it analyzes a user's specific portfolio, risk tolerance, and trading style to deliver highly actionable signals. Finally, the Universal Exchange (UEX) represents a new concept pioneered by Bitget, unifying the best aspects of Centralized Exchanges (CEX), Decentralized Exchanges (DEX), and Traditional Finance (TradFi) platforms into one comprehensive and seamless experience.
Bitget’s partnership with LALIGA continues to bridge the worlds of sport and technology, using storytelling, world-class talent, and product innovation to elevate how global audiences learn about Web3.
