Key Points
- Animoca Brands and Automobili Lamborghini announce a new collaboration.
- Gravitaslabs and Motorverse are exclusive partners of the initiative.
In an official announcement today, Animoca Brands announces a new partnership with Automobili Lamborghini that is set to shape the future of brand engagement in the automotive industry.
Anomica Brands is the company advancing digital property rights for gaming and the metaverse. As noted in a new post via X, the partnership aims to drive digital vehicle culture forward.
We are thrilled to announce our partnership with @Lamborghini!
Together, we will drive digital vehicle culture forward to shape the future of brand engagement in the automotive industry.
@TheMotorverse is in on it 👀
Wen Lambo 🏎️
https://t.co/uBy9vfO7EE pic.twitter.com/BeIFuCZ9vu— Animoca Brands (@animocabrands) August 8, 2024
The partnership aims to mix the two companies’ strengths to deliver unique experiences for Automobili Lamborghini’s fans and customers alike, marking the convergence of automotive excellence with next-gen technologies, according to the official press release.
The collaboration places Automobili Lamborghini at the forefront of innovation and community development.
The official announcement also revealed that creative design studio and technology company Gravitaslabs and Motorverse, the global ecosystem for digital vehicles, racing games, and motorsport culture created by Animoca Brand are the exclusive partners in this collaboration.
Automobili Lamborghini – “Driving Humans Beyond”
The company was founded in 1963 in Sant’Agata Bolognese, near Bologna, and became an icon in luxury supersports car production, continuously innovating and shaping the industry.
The company has approximately 2,400 employees, an 184 dealers network in 54 countries, and over 10,000 vehicles delivered in 2023. All these make it a global player in the luxury automotive sector.
Automobili Lamborghini kicked off the “Direzione Cor Tauri” program, committing to a sustainable future, with hybridization of the range by the end of 2024. The program embodies the mission of “Driving humans beyond”, highlighting values such as bravery, unexpected, and authenticity.
Gravitaslabs and Motorverse – Exclusive Partners
Gravitas is a creative design studio and technology company that operates an interactive and immersive marketing platform used by big global brands to build new audiences and businesses from Web3 via the following:
- Blockchain technology
- NFTs
- Digital products
- Gamified eCommerce solutions
Gravitaslabs has important partners including Lightlink, Meta-Stadiums, Rarible, serving various firms across automotive, entertainment, sports, and fashion.
The other partnership exclusive member is Motorverse, a global open ecosystem and community for digital vehicles, racing games and motorsports where enthusiasts from sports and gaming can collect and trade officially licensed digital vehicles.
Fans can play and compete in racing games developed in partnership with leading automotive brands. They can also get access to real-world experiences including racing events, and partner loyalty programs.
Animoca Brands – Establishing the Open Metaverse
Animoca Brands is a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Top 50 Blockchain Game Companies 2024. The company is a Web3 leader leveraging blockchain technology to deliver digital property rights to consumers worldwide to help establish the open metaverse.
As noted in the official press release, Animoca Brands is one of the most important Web3 investors with a portfolio of over 540 investments.
