Key Points
- The company adopted BTC as its main treasury reserve asset.
- Joe Burnett was appointed as the director of Bitcoin strategy at the firm.
- SMLR, the company’s share, is up by almost 12% on June 20.
After adopting Bitcoin as its primary reserve asset, Semler Scientific has appointed Joe Burnett as the director of its BTC strategy. The company announced future plans regarding its BTC treasury in an official press release.
Semler Scientific became the 2nd publicly traded company to adopt a BTC treasury strategy, and it intends to accumulate BTC strategically.
Joe Burnett is an important voice in the Bitcoin ecosystem and financial markets, and he has publicly made the case for BTC being the world’s most advanced form of monetary technology.
The company’s chairman, Eric Semler, made the announcements via X as well:
$SMLR appoints Joe Burnett @IIICapital as Director of Bitcoin Strategy. Announces three-year plan to own 105,000 #Bitcoins by Year-End 2027. So fired up to have Joe on board to help with this exciting new chapter in Semler’s $BTC mission. 🚀
— Eric Semler (@SemlerEric) June 19, 2025
Semler Scientific’s BTC Plans
In its official press release, Semler Scientific announced plans to hold 10,000 BTC by the end of 2025, 42,000 BTC by the end of 2026, and 105,000 BTC by the end of 2027.
The company plans to use proceeds from equity, debt financing, and cash flows from operations.
The firm’s chairman, Eric Semler, expressed his excitement to onboard Burnett to its Bitcoin strategy team and help drive its three-year plan to own 105,000 BTC.
He said that Burnett is an analytical thought leader on BTC and BTC treasury companies, and his expertise will be crucial as the company follows its long-term strategy, while aiming to deliver value to stockholders.
Since Semler Scientific adopted the Bitcoin Standard, the company achieved approximately 287% yield and a $177 million BTC gain through June 2025.
The firm plans to accelerate its BTC accumulation strategy, according to its chairman.
On June 20, Semler Scientific’s share is up by almost 12%, trading near $32.
The Global Monetization of Bitcoin as a Superior Form of Money
Burnett said that the world is witnessing the global monetization of Bitcoin as a superior form of money, and the adoption trend is accelerating as part of various companies’ strategies.
He highlighted that Semler Scientific has been a leader of this movement and it’s committed to growing its BTC treasury in a productive way for its shareholders, guided by a long-term conviction that BTC is the ultimate long-duration asset to hold.
Burnett said that the firm is committed to building one of the largest corporate BTC treasuries in the world.
Semler Scientific is one of the many companies that adopted the Bitcoin strategy; other notable names include Strategy₿, Metaplanet, and, more recently, GameStop.
Bitcoin Price Holds Above $100,000
At the moment of writing this article, BTC is trading above $104,000, after previously dropping to $103,000 levels.
Bitcoin continues to maintain its price above the important psychological level of $100,000 despite market volatilty and geopolitical tensions in the world.
Its price is supported by continued institutional interest, rising global adoption, and a strong community that continues to grow and build on the core principles of Bitcoin, created by Satoshi Nakamoto.
