What is Plume (PLUME) – Binance’s 32nd HODLer Airdrops Project

Key points

  • On August 18, Binance announced PLUME as its new project on HODLer Airdrops portal.
  • The exchange will launch PLUME on August 18 at 23:00 (UTC+8).).
  • Following the announcement, PLUME price spiked by over 16% on August 18.
Rada Mateescu

On August 18, the biggest crypto exchange in the world, Binance, announced its 32nd project on the HODLer Airdrops portal, ahead of its listing on the exchange.

HODLer Airdrops is Binance’s platform created to retroactively reward its users based on historical snapshots of their BNB holdings.

What is Plume (PLUME)?

Plume is an RWAfi chain that promises to bring the real world on-chain. The project aims to transform assets into globally accessible financial tools with “true crypto-native utility”, according to its official website.

The Plume portal allows users to:

  • Swap
  • Lend
  • Borrow
  • Loop
  • Earn with real yields from institutional-grade assets

What Plume offers?

Plume provides the following:

  • A composable EVM-compatible environment for onboarding and managing various RWAs
  • An end-to-end tokenization engine
  • A vast network of financial infrastructure partners

Plume provides seamless RWA distribution, fully end-to-end, currently having $5 billion in assets in the pipeline, and more than 200 ecosystem partners, being backed by multiple popular names in the industry, including YZI Labs, Galaxy, and others. YZI Labs invested in Plume in March 2025, leading to a scaling of the project.

Anyone can tokenize RWAs, distribute them globally, and make them useful for crypto users. Via Plume, users can access various assets, including TradFi instruments, carbon credits, GPUs, alternative assets, and collectibles.

Important Plume Recent Actions and Achievements

On June 5, 2025, Plume Genesis mainnet went live, opening the doors to the future of RWAs.

Today, August 18, the team behind the project closed the applications period for Ascend – an accelerator built for serious RWA builders, backed by some of the most important names in the crypto space.

August 18 also marked the day when Binance announced Plume as its 32nd project on the HODLer Airdrops portal. In an official announcement, the crypto exchange also revealed that it will list PLUME with the Seed Tag applied, on the same day at 23:00 (UTC+8), and will open trading for the following pairs:

  • PLUME/USDT
  • PLUME/USDC
  • PLUME/BNB
  • PLUME/FDUSD
  • PLUME/TRY

PLUME is already listed on Binance Alpha, the platform created by the crypto exchange to showcase early-stage projects that have significant growth potential in Web3.

TRADE PLUME

Following the crypto exchange’s announcement, PLUME price spiked on August 18.

PLUME Price trajectory on August 18

Ahead of Binance’s announcement, PLUME was trading above $0.08 with a market cap of over $178 million, and the digital asset’s price spiked by over 16% after the exchange released its listing notes, reaching a price of over $0.1 and a market cap of more than $281 million, before settling at current levels.

At the moment of writing this article, PLUME is trading above $0.09 and has a market cap of more than $262 million. The 24-hour trading volume of the digital asset is over $66 million.

PLUME price in USD today
PLUME price in USD today

On August 18, the PLUME price is up by more than 3%, after being boosted by the Binance listing and announcements.

PLUME was launched in January 2025, and it reached its ATH on March 20 when the digital asset hit a price of over $0.24. PLUME’s total supply is 10 billion tokens, and the circulating supply is 2.65 billion tokens.

Binance’s listing supports PLUME and the project’s goals, and the asset can easily join our previous list of the best RWA coins you can invest in 2025.

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Romanian journalist turned Bitcoin advocate since 2017, promoting financial freedom and principled innovation - learn, adapt, build, defend truth. Embracing the future without compromising human values. Featured in Bloomberg, backed by Bitcoin ecosystem leaders, building on crypto.ro.