On October 21, Binance announced its 55th project on the HODLer Airdrops portal – Turtle (TURTLE) – before listing it.
In its official announcement, the crypto exchange revealed that users who subscribed their BNB to Simple Earn (Flexible and/or Locked) and/or On-Chain Yields starting on October 14 at 00:00 (UTC) until October 16 at 23:59 (UTC) are eligible for the airdrop.
Binance created the HODLer Aidrop portal to retroactively reward its users based on historical snapshots of their BNB holdings.
#Binance is excited to announce the Turtle (TURTLE) HODLer Airdrop – @turtledotxyz $TURTLE.
BNB Holders, get ready! The Airdrop page will be available on the Binance Airdrop Portal in 24 hours. Plus, this token will be listed on Binance soon!
👉 https://t.co/sWdy3aapOV pic.twitter.com/Hp1JVTVJYo
— Binance (@binance) October 21, 2025
What is Turtle (TURTLE)?
Turtle is a liquidity distribution protocol that promises to unlock boosted rewards across the Web3 ecosystem. As of October 21, the project achieved the following milestones:
- Over $293,8 million in boosted TVL and more than $719 million in campaign TVL
- More than 363,600 wallets
- Over $12,3 million in treasury value
- A total funding of $11,7 million
- Supported by over 150 of the world’s largest onchain liquidity providers
- Over $5,5 billion in liquidity routed to partners
The project promises to build the foundation for onchain liquidity distribution.
Key Targets
Turtle says it connects capital and projects via a transparent and data-driven coordination layer, making liquidity:
- Programmable
- Efficient
- Verifiable
The project creates the first Liquidity Distribution Protocol, the infrastructure that powers how liquidity moves across Web3.
The project notes that the funds from the latest strategic round will boost:
- Expansion of the Earn infrastructure
- Team growth
- Deeper multi-chain integrations
Turtle’s latest funding round was backed by important names in the crypto ecosystem, including key players like Gnosis, AltLayer, 1inch, Polygon, and others.
3 Core Project Pillars
Turtle’s vision is centered around three core pillars:
- Curated opportunities – Booste deals, ecosystem campaigns (Linea Ignition, Katana, Avalanche), and Web3 CRM
- Consolidated liquidity – Turtle valuts, which enable liquidity providers to earn passive, risk-adjusted rewards
- Distributed network – Earn widget (empowering wallets, exchanges, and analytics platforms to integrate Turtle opportunities into their interfaces) and liquidity leaderboard (tracking wallet activity and social influence via Kaito and Cookie3 integrations, rewarding users and communities that support distribution/reference of liquidity)
What is TURTLE?
TURTLE represents the foundational token for onchain liquidity, built to align LPs, partners, and protocols under a single standard. TURTLE is an upgradable ERC-20 token, and will launch on:
- Ethereum
- Linea
- BNB Chain
Tokenomics
The total supply of TURTLE will be 1 billion tokens.
TURTLE distribution is as follows:
- 31.5% will go to the ecosystem.
- 13.9% will go to the airdrop.
- 2% is set for core contributors.
- 1.6% will go to the advisors.
- 5% is set aside for exchanges and marketing.
- 20% goes to the team.
- 26% goes to investors.
It’s also worth noting that TURTLE can be staked for sTURTLE at launch. sTURTLE allows governance rights, 24h lockup, without cooldown or minimum stake.
Binance‘s HODLer Aidrops token rewards will be 10 million TURTLE tokens, representing 1% of the maximum token supply.
The exchange will list the token tomorrow, October 22.
Binance’s TURTLE Listing Details
In its official announcement, Binance revealed that it will list TURTLE on October 22 at 15:00 (UTC) and will open trading for the following pairs:
- TURTLE/USDT
- TURTLE/USDC
- TURTLE/FDUSD
- TURTLE/BNB
- TURTLE/TRY
The token will be listed with the Seed Tag applied, signaling potential high volatilty, and it will first launch on Binance Alpha, the platform created to showcase early-stage projects with growth potential in Web3.
Users can start depositing TURTLE today, October 21, starting at 10:00 (UTC).
