Binance Alpha is a platform launched in 2024 by the biggest and most important crypto exchange in the world, Binance, to highlight early-stage crypto projects with great growth potential in Web3.
But what is Binance Alpha exactly, and what are its main features and functionalities?
This in-depth guide explains step-by-step what Binance Alpha is, highlighting how the platform fits within the Binance ecosystem, the platform’s key features, its token list and token showcase schedule, while also explaining Binance Alpha points, how to quickly buy and swap tokens, and more important details.
What is Binance Alpha?
The Binance Alpha platform was launched in December 2024 within the Binance Wallet, and its purpose is to highlight early-stage crypto projects that Binance considers to have growth potential in the Web3 ecosystem.
The platform features a point-based participation system and integrated token trading features.
We can simply answer the question What is Binance Alpha by saying that it’s Binance’s pre-listing token selection tool that offers users early exposure to emerging blockchain and Web3 projects.
Project Eligibility on the Platform – Binance Alpha Token List
The Binance Alpha token list includes the digital assets listed on the platform.
The tokens featured on the platform are chosen based on Binance’s following key insights:
- Industry expertise
- Advanced insights
Usually, the tokens listed on Binance Alpha show the following characteristics:
- Strong community interest
- Growing traction
- Alignment with key market trends
It’s also important to highlight the fact that some of the tokens listed on Binance Alpha are also listed on the main exchange if they follow the necessary listing requirements.
While not all tokens on Binance Alpha reach Binance as well, some of the projects have made it on the global exchange.
Popular tokens on Binance Alpha
Fartcoin (FARTCOIN)
SPX6900 (SPX)
Polyhedra Network (ZKJ)
Grass (GRASS)
Aerodrome Finance (AERO)
Aethir (ATH)
Mog Coin (MOG)
Popcat (SOL) (POPCAT)
Morpho (MORPHO)
cat in a dogs world (MEW)
Safe (SAFE)
ai16z (AI16Z)
NEXPACE (NXPC)» DISCOVER MORE TOKENS ON BINANCE «
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Key Benefits of Binance Alpha
Here are the key benefits of Binance Alpha:
- Highlighting Innovation – Binance lists early-stage projects on Binance Alpha, offering users access to them before a potential listing on the main crypto exchange.
- Showcasing Projects with Growth Potential – The projects listed on BInance Alpha are not only innovative, but also have strong potential to grow, develop, and contribute to the Web3 ecosystem.
- Allowing Quick Token Purchases via Quick Buy Feature – Users can easily buy tokens listed on the Binance Alpha platform via the Binance Wallet Quick Buy feature built on Binance Wallet’s Swap functionality.
- Offering Expert Curation for Binance Alpha Token List – The Binance Alpha token list includes projects that are carefully picked using Binance’s industry expertise, Changpeng Zhao’s key listing requirements, while mixing market trends as well as community interests.
- Offering High Transparency for Token Listing – While introducing new projects on the Binance Alpha token list, the exchange maintains high transparency towards users while picking early-stage, promising cryptos.
- Gaining Binance Alpha Points – Binance Alpha users can gain points and free Alpha tokens; Binance Alpha Points represent a scoring system created by Binance aimed at users active on Binance Alpha and Binance Wallet. Users can farm them and get a chance to receive free Alpha tokens and participate in various Token Generation Events (TGEs).
- Supporting Early-Stage Projects – Tokens listed on Binance Alpha not only get users’ attention and support, but they also get the chance to be listed on the main platform on Binance in the future if they are eligible based on Binance’s listing criteria. Other crypto exchanges could follow suit and list the projects as well, following a Binance Alpha or Binance listing. This means that projects featured on Binance Alpha get the chance to ride high waves of success in the future.
Binance Alpha vs Binance Alpha 2.0
After launching Binance Alpha in December 2024, Binance launched an upgraded version of the platform in March 2025.
What is Binance Alpha 2.0?
Binance Alpha 2.0 expands on the previous platform to highlight early-stage Web3 projects with growth potential. The new platform is an innovative solution that integrates Binance Alpha straight into the main crypto exchange.
Key Features
The platform allows the following:
- Exploring/buying tokens via Binance
- No need to withdraw assets to external wallets or create an on-chain wallet
- Enables Binance users to use funds from Spot/Funding and other accounts supported by Binance Pay to buy Alpha tokens
This is a brilliant move. Allowing CEX users to buy any DEX tokens directly from the CEX, no withdrawals needed.
Kudos to the team for coming up with this. (I was not involved in it.) 👏 https://t.co/NUxOi2Ppmh
— CZ 🔶 BNB (@cz_binance) March 18, 2025
Benefits
Here are the main benefits of the platform:
- Bridges the gap between CEX and DEX, allowing users to get access to DEX projects via a CEX
- Boosts adoption and revenue for BNB Chain’s main DEXs (PancakeSwap)
- Enhances liquidity
- Boosts capital efficiency
- Expands projects’ accessibility to users
- Removes previous unnecessary steps
- Lowers transaction costs
- Streamlines the trading experience
Binance Alpha vs Binance Alpha 2.0
The Binance Alpha token list is the same as the Binance Alpha 2.0 token list – the main difference lies in how users can access and trade the tokens.
Here are the key differences between the two platforms:
| Feature | Binance Alpha | Binance Alpha 2.0 |
|---|---|---|
| Integration | Operates within Binance Wallet | Integrated into Binance main exchange; no separate wallet needed |
| User Access | Requires Binance Wallet setup | Allows CEX users to access and trade DEX projects |
| Target Audience | Web3 users with a Binance Wallet | CEX users and DEX enthusiasts |
What is Binance Alpha List – Token Showcase Schedule
The Binance Alpha list includes the tokens listed on the platform for showcasing projects with high growth in Web3.
Binance Alpha Token Listing
Binance Alpha lists tokens on the platform in batches of 2-3-5, or more digital assets. Binance Alpha’s first batch of five tokens listed on the platform on December 18, 2025, included KOMA, CHEEMS, APX, ai16z, and AIXBT.
On the same day, the platform announced another round of five tokens, including CKP, GEAR, SD, SYRUP, and FARTCOIN.
Finding the Binance Alpha Token List
To find the Binance Alpha token list, you must:
- Open the Binance app
- Head to the Alpha section
You can check out all the tokens listed on Binance Alpha, or tokens listed separately on BSC, Solana, Ethereum, Base, and other chains.
» START TRADING ON BINANCE ALPHA «
Scoring System – Binance Alpha Points Explained
Binance’s Alpha Points represent a new scoring system aimed at users active on Binance Alpha and the Binance Wallet.
What are Binance Alpha Points?
Binance Alpha Points represent a daily scoring system developed by the crypto exchange with the following purposes:
- Evaluating the level of user activity on Binance Alpha and the Binance Wallet
- Representing the basis for selecting eligible users for airdrops, IDO participants, or upcoming TGE participants
The Binance Alpha Points are continuously updated and accumulated over the past 15 days – the more points you have, the more opportunities to participate in token distributions from the crypto exchange you can enjoy.
How Binance Alpha Points Are Calculated?
Binance Alpha Points are calculated on a daily basis based on the sum of the following factors:
- Balance Points – Your total asset holdings on Binance (the tokens listed on Spot across all your accounts and Binance Alpha account) and Binance Wallet (Binance Alpha Tokens and tokens on the Spot market only)
- Volume Points – Your Alpha token purchase volume via Binance and Binance Jeyless Wallet combined
Selling Alpha tokens doesn’t affect your Alpha Points.
Your total Binance Alpha Points represent the sum of your daily points, combining the Balance Points and Volume Points over the past 15 days.
Calculating Your Balance Points
Your Balance Points are calculated by tiers (based on the combined asset balance on Binance – Spot tokens across all your accounts and Alpha account) and Binance Wallet (Binance Alpha tokens and tokens on Binance spot only).
Your points are awarded according to the following tiers:
| Combined Asset Balance (USD) | Points per Day |
|---|---|
| From $100 to below $1,000 | 1 point |
| From above $1,000 to below $10,000 | 2 points |
| From above $10,000 to below $100,000 | 3 points |
| Above $100,000 | 4 points |
The snapshot is taken according to the UTC timezone.
Calculating Your Volume Points
Your Volume Points are based on the combined asset purchasing volume of Alpha tokens in Binance and Binance Keyless Wallet as follows:
| Alpha Token Purchase Volume (USD) | Volume Points |
|---|---|
| $2 | 1 point |
| $4 | 2 points |
| $8 | 3 points |
| $16 | 4 points |
| $32 | 5 points |
You can get an additional 1 point for each doubling of your purchase volume. For example, $64 translates into 6 points and $128 translates into 7 points.
How to Check Binance Alpha Points
A step-by-step guide on how to check your Binance Alpha Points:
- Open the Binance App
- Go to More
- Go to Alpha Events
You can also search for Alpha Events in the search bar.
Your total Binance Alpha Points will be listed for the past 15 days.
Your Binance Alpha Points operate on a rolling 15-day cycle, and each Alpha Point will automatically expire 15 days after the snapshot date.
How and When Binance Alpha Points Are Spent
Binance Alpha Points are spent immediately when you confirm participation in an Alpha Event (airdrops or TGEs). The points that you spend will be reflected in your total Binance Alpha Points on the next day.
Participation in an event is optional, and you can choose whether or not to spend the Binance Alpha Points.
How to Participate in Binance Alpha 2.0?
You can participate in Binance Alpha 2.0 if you are interested in a new token that will be listed on the platform. Binance announces when trading for the project will open, and all eligible users can claim the airdrop.
To do this, you must follow these steps:
- Open the Binance app
- Access the Alpha Events page
- Tap on the Alpha Events tab
- The Alpha Points tab is listed in the upper left corner
- The Alpha Airdrop tab is listed next to the Alpha Points tab
- Tapping on the Alpha Airdrop tab will show the projects with airdrops, also revealing which projects you are eligible for based on your Alpha Points
- If you are eligible for the project you are interested in, you can claim your airdrop using your Binance Alpha Points
Binance publishes the activity rules when eligible users can start claiming an airdrop for a specific project.
Each project listed in the Alpha Airdrop section features the following information:
- Project name
- Minimum points required
- The amount of points that will be spent
- Airdrop date
- The expiry date for the claim
- User eligibility for the airdrop
If the average value of unclaimed airdrops exceeds $10 per claimant, the remaining amount will be evenly redistributed among all eligible claimants.
How to Use Quick Buy and Swap Tokens Features
This section of our What is Binance Alpha article offers you a guide on how to use the Quick Buy and Swap Tokens features.
Quick Buy
If you decide to buy a Binance Alpha-listed token when it goes live, you simply have to tap the Quick Buy tab in the Binance Alpha section.
Quick Buy provides a smooth and easy way to buy tokens, simplifying the process via the following features:
- Automatic Token Selection – Picking the native chain’s token and suggesting a default trading amount based on your wallet balance, saving time and effort
- Slippage Adjustment – Automatically tweaking your slippage settings when retrying transactions, boosting your success rates
- Anti-MEV Protection – Including safeguards against price manipulation, especially involving larger transactions
If you don’t have enough balance of the main chain’s native token, such as SOL or BNB, you can add funds using the Add Funds option. You can do this via an external wallet or by swapping your existing tokens.
Swap Tokens
The feature allows you to swap tokens for the current assets that you have in your wallet.
Binance Alpha – Live on Binance Website
You can level up your trading experience via Binance Alpha, also available live on the Binance official website.
The web version of Binance Alpha can be found among the Advanced options of the Trade section on Binance.
Binance Alpha web version provides a list of tokens on the platform, which are also grouped by chains, and you have the option to buy and sell them. The web version of the platform provides Limit Orders for greater control and precision.
Key Highlights of Binance’s Platform for Showcasing Web3 Projects
Here are the key highlights of the Binance Alpha platform:
What is Binance Alpha
Binance Alpha is Binance’s platform created to showcase early-stage crypto projects that have growing potential in Web3 for users.
Boosting Project Visibility
The platform not only presents new and interesting cryptos for the exchange’s users, but it also promotes the projects that the exchange considers to have great potential, possibly leading to a listing on the main exchange.
Scoring System
Binance Alpha uses a Scoring System based on the Binance Alpha Points that you have gathered in the past 15 days, accoridng to Binance’s scoring system.
Binance Alpha Token Listing Strategy
The Binance Alpha token list is carefully chosen by Binance following its listing requirements, and the entire process is 100% transparent for users. For a project to become eligible to get listed on Binance Alpha, it has to have strong community engagement, development potential, among other capabilities.
Binance Alpha Contribution to Web3
Binance Alpha has the following benefits for users and listed projects:
- Showcasing new projects with growing potential in Web3
- Educating users about early-stage high-quality projects
- Boosting the chosen projects’ chances of getting listed on Binance or other important crypto exchanges
- Helping diversify the Web3 ecosystem
FAQ on What is Binance Alpha
What is Binance Alpha and How Does it Work?
The answer to the question What is Binance Alpha is simple: Binance Alpha is a platform launched by Binance in December 2024 to showcase early-stage crypto projects that have the potential to grow in Web3.
Binance Alpha works based on a scoring system created by Binance involving Binance Alpha Points. The platform also has integrated token trading features such as Quick Buy and Swap Tokens.
Based on Binance’s listing requirements, a project gets listed on Binance Alpha, and if it turns out to be a great performer, it also has the chance of getting launched on the main exchange.
How to Check Binance Alpha Points in the Binance App?
You can check your Binance Alpha Points by opening the Binance app, heading to the More section, and searching for Alpha Events – there, you will see your Binance Alpha Points.
Are Binance Alpha Tokens Guaranteed to Get Listed on the Binance Exchange?
Although some projects listed on the Binance Alpha exchange have made it to the main Binance platform, not all tokens are guaranteed to see a listing there.
Do Binance Alpha Points Expire?
Your Binance Alpha Points will expire 15 days after the snapshot date.
What Are the Biggest Binance Alpha Projects?
The top Binance Alpha projects by market cap are Ondo (ONDO) with over $3 billion in market cap, Virtuals Protocol (VIRTUAL) with almost $1,6 billion in market cap, and Fartcoin (FARTCOIN) with over $1,4 billion in market cap (based on data from CoinGecko).
