World Liberty Financial is a crypto project backed by the Trump family. It involves a digital asset, WLFI, a stablecoin called USD1, and a crypto portfolio including multiple digital assets.
This in-depth guide analyzes the World Liberty Financial crypto project and portfolio, related assets, owners, leaders, partnerships, and other important details.
What is World Liberty Financial
The World Liberty Financial Trump-backed company, is a crypto project created and endorsed by the Presidential family. This crypto initiative was developed as part of a broader decentralized finance venture.
The former Telegram group run by Donald Trump's sons, Eric and Don Jr. previously called "The DeFiant Ones" was renamed "World Liberty Financial".
Project Origins
The World Liberty Financial idea first appeared when the US President, Donald Trump, shared a message on his Truth Social account on August 22, 2024, highlighting that, for too long, the average American has been squeezed by the big banks and financial elites, saying that "It's time we take a stand - together."
Trump's sons also teased the project related to crypto and DeFi and mentioned a platform that would take on the banks. On August 23, 2024, Donald Trump Jr. shared a message via Telegram, saying that crooked banks and financial institutions rig the system against Americans via the following actions:
- Shutting people out
- Denying loans
- Drowning people in paperwork, and hassling them with legal/processing fees
Trump Jr. also mentioned various ways in which the Trump family itself has experienced all this:
- De-banking
- De-platforming
- Having all sorts of political games played on them
Trump Jr. highlighted that banks and elites who run the world want absolute control, but this will come to an end, and vowed to "make finance great again" by placing the power back in the hands of the people. He mentioned a new DeFi platform that put out the corrupt, expensive, and inefficient middlemen, in an effort to modernize an unfair and antiquated system and offer people the same opportunities.
On August 26, 2024, the Telegram group called "The DeFiant Ones" was renamed "World Liberty Financial." On August 31, the new Telegram group celebrated 100,000 members, after reaching 10,000 followers on August 28 - marking a significant rise in interest in a short amount of time.
Key Features of World Liberty Financial
The key features of the crypto project include the following:
- Blending traditional finance with the blockchain openness
- Crafting an easy way to finance that bridges the gap between classic banking and the digital future
- Upgrading the current financial system for the digital era, for everyone, everywhere
- Supporting the US dollar-based stablecoins, while keeping the dollar digital, reliable, global, and stable
- Making capital more accessible, offering fast, fair, and frictionless loans for institutions and users
- Bridging the Web2 and Web3 gap by simplifying DeFi for the next wave of adoption
World Liberty Financial project promises to break barriers for the unbanked by:
- Unlocking financial access for everyone
- Replacing the limits of traditional banking with open, on-chain infrastructure
- Creating a fairer system in which opportunity is not defined by location, status, or permission
- Making sure that the US dollar's dominance continues
The project includes the WLFI crypto and the USD1 stablecoin.
Who Owns and Leads World Liberty Financial
The World Liberty Financial project is owned and led by important figures in the Trump family and beyond. Key leaders of World Liberty Financial include the following:
- The US President, Donald Trump, and his sons, Eric, Trump Jr., and Barron, as co-founders
- Chase Herro, co-founder
- Zak Folkman, co-founder
- Steven Witkoff, co-founder and CEO, and his sons, Zach Witkoff and Alex, both co-founders
- Corey Caplan, Chief Technology
- Ryan Fang, Head of Growth
- Brandi Reynolds, Chief Compliance Officer
Macro Strategy, World Liberty Financial Crypto Portfolio and Holdings
Macro Strategy is World Liberty Financial's strategic token reserve, aiming to boost crypto projects and reshape global finance. It was announced in February 2025.
Macro Strategy has the following purposes:
- Enhancing stability - Diversifying holdings across tokenized assets to mitigate volatility and ensure a resilient financial system
- Fostering growth - Investing in innovative projects, supporting ecosystem development, and seizing emerging opportunities in DeFi
- Building trust - Commitment to transparency and long-term sustainability
- Establishing partnerships with traditional financial institutions - Bridging traditional finance and DeFi
The World Liberty Financial project's crypto portfolio includes multiple digital assets. The World Liberty Financial holdings surpass $229 million in digital assets as of August 12, 2025.
The World Liberty Financial crypto holdings include key digital assets on multiple chains, including Ethereum, BNB Chain, Mantle, Avalanche, Base, Arbitrum, Polygon, Optimism, Sonic, and Linea.
The project's crypto portfolio includes over $85 million AETHUSDT, over $34 million in AETHWETH, over $21 million in AETHWSETH, more than $20 million in U, over $14 million in TRX, and others.
It's also worth noting that whenever World Liberty Financial announces a new investment, the digital asset's price often surges.
WLFI Token - Everything You Need to Know
The WLFI token is World Liberty Financial's governance token. It was announced during an X Space with the US President, Donald Trump, on September 16, 2024.
The WLFI equity structure was the following:
- 20% of WLFI tokens were allocated to the founding team.
- 17% of the WLFI tokens were set aside for user rewards.
- 63% of WLFI tokens were set to be made available for the public to purchase.
The WLFI equity structure was revealed by World Liberty Financial's co-founder, Zak Folkman, in September 2024.
WLFI Token Role in the Ecosystem, Upcoming Launch
Each WLFI coin grants its holders votes in community proposals on the governance platform. The WLFI holders play a key role in shaping the future of the project. By engaging in the governance process, WLFI holders help build a financial platform that empowers everyone in the community.
The WLFI token is expected to launch in late August or early September 2025. The digital asset will transition from a governance-only asset to a tradable one.
How to Buy WLFI Token
WLFI tokens were available for sale via the official website for accredited investors, especially for US individuals under Rule 506(c) of the Securities Act.
Even after being bought, the early WLFI tokens were non-transferable and locked indefinitely, which means that buyers were not able to sell or trade them.
In July 2025, WLFI tokens became tradable following a vote.
What is USD1 Stablecoin
USD1 is the World Liberty Financial project's stablecoin. USD1 is an upgraded dollar, accepted both on-chain and in the real world. The official website of the project explains that USD1 is "still tthe US dollar, but foor a new era."
The plans to launch USD1 stablecoin were announced in an official press release by World Liberty Financial in March 2025.
USD1 is custodied by the crypto platform, BitGo.
Key Features of USD1 Stablecoin
The key features of USD1 are the following:
- Stable and fully backed - USD1 is redeemable 1:1 for the US dollar, and it's backed by dollars and the US Government Money Market Funds.
- Multi-chain - USD1 is supported on various blockchains for easy adoption and integration.
- Built for developers and businesses - USD1 is available to institutions, individuals, and DeFi participants.
- Non-stop settlements - USD1 is settled on-chain in a matter of seconds, worldwide, anytime.
- Lower costs - USD1 makes global payments accessible.
- Transparency - USD1 has fully transparent reserves with monthly audited reports.
- Conservative approach - USD1 prioritizes stability via a conservative approach, avoiding complex yield-generating mechanisms.
- Clarity and security - USD1 offers the standards required for global institutional adoption.
You can easily transfer USD1 tokens between networks.
Where and How to Buy USD1
You can buy USD1 from World Liberty Financial's trusted partners and protocols, including Binance, Bybit, Bitget, Gate.io, PancakeSwap, Uniswap, and more.
There are currently 19 providers for USD1.
The 19 providers for USD1 stablecoin include DeFi platforms, crypto wallets, centralized exchanges, and DEXs.
How to Buy USD1
To buy USD1, you will need to:
- Choose the platform that offers the stablecoin
- Create an account (if needed)
- Buy the digital asset
You can use the USD1 coin for:
- Sending
- Spending
- Trading
- Saving
- Lending and borrowing
- Earning
You can choose the appropriate platform to get USD1 according to your needs, based on the use case you are interested in. For instance, for sending and spending USD1, you can choose to get USD1 from Binance Wallet, Bitget Wallet, OKX Wallet or Wello.
If you want to lend or borrow USD1, you can choose from Dolomite, Euler, ListaDAO, or Venus Protocol platforms. If you want to earn with USD1, you can choose the KernelDAO platform, which allows you to restake your USD1 to provide economic security to apps and earn Kernel points as rewards.
The official website of World Liberty Financial notes that a swap functionality for USD1 will be available soon.
USD1 Stablecoin Use Cases
The key use cases of USD1 coin are the following:
- Cross-border payments - You can move money faster and cheaper with almost instant settlement in USD1.
- Global dollar access - USD1 brings secure and reliable digital dollar stablecoins to users worldwide.
- DeFi and capital markets - You can leverage USD1 for lending, borrowing, and digital asset trading.
USD1 offers access to DeFi, while marking a significant advancement in institutional-ready digital assets.
Zach Witkoff, World Liberty Financial's co-founder, explained that USD1 provides something that algorithmic and anonymous crypto projects lack - access to DeFi power mirrored by the credibility and safeguards of the most respected names in traditional finance.
USD1 is a digital dollar stablecoin that sovereign investors and important institutions can integrate into their strategies with confidence for seamless and secure cross-border transactions.
USD1's launch marked an important milestone in the advancement of institutional-ready assets. The USD1 airdrop began in June 2025 to WLFI holders.
FAQ on What is World Liberty Financial
What is World Liberty Financial?
World Liberty Financial is a crypto project created and endorsed by the Trump Presidential family in the US.
What is the WLFI Token?
The WLFI crypto is the governance token of the World Liberty Financial crypto project.
Where to Buy World Liberty Financial?
You will be able to buy the WLFI token on the platform where it will become available after launch.
How to Buy World Liberty Financial?
To buy the WLFI token, you will have to choose your preferred platform that will trade it, create an account if needed, and buy the token.
Who Owns World Liberty Financial?
World Liberty Financial is owned by the Trump family and other co-founders.
Who is the Leadership of World Liberty Financial?
World Liberty Financial is led by Donald Trump, his sons Eric, Donald Jr, Barron, and other co-founders, including Chase Herro, Zak Folkman, Steven Witkoff (CEO), Zach Witkoff, Alex Wikoff, Corey Caplan (Chief Technology), Ryan Fang (Head of Growth), and Brandi Reynolds (Chief Compliance Officer).
How to Invest in World Liberty Financial?
You can invest in World Liberty Financial by buying the WLFI token when it goes live. You can also buy he USD1 stablecoin, the US dollar-backed token of the project.
What Tokens are Included in the World Liberty Financial Portfolio?
The World Liberty Financial portfolio includes multiple digital assets such as USDC, TRX, USD1, USDT, WHITE, EOS, ONDO, ETH, SOL, BNB, AVAX, AGI, and others.
What's the Current Value of the World Liberty Financial Crypto Portfolio?
As of August 2025, the value of the World Liberty Financial Portfolio surpasses $279 million in various digital assets.
When Will the WLFI Token Be Launched?
An exact date for the launch of the WLFI token has not been revealed, but its launch is expected to take place sometime between the end of August and September 2025.
What is the USD1 Stablecoin?
The USD1 stablecoin is the US dollar for the new digital era, a stablecoin backed 1:1 by the USD.
Where Can You Get the USD1 Stablecoin?
You can get the USD1 stablecoin on CEXs like Binance, DEXs, and other crypto platforms.
Can You Convert Your USD1 into Fiat?
If you're an eligible customer of BitGo, you may redeem USD1 for an equivalent amount of USD directly from the platform. You can also exchange USD1 via various crypto exchanges, platforms, and regulated custodians.
Are the USD1 Reserves Examined?
The USD1 reserves are periodically examined by an independent, specialized third-party to confirm that all USD1 tokens are backed by an equivalent amount of reserve assets.
