Floki has announced a new partnership with Nottingham Forest Football Club, becoming the club’s Official Cryptocurrency Partner. This collaboration comes just two days after the announcement of Valhalla’s marketing campaign across the entire Premier League for the 24/25 season.
Nottingham Forest, founded in 1865, is a historic club with a notable achievement of being two-time European champion, a title held by only eight clubs worldwide.
Premier League’s Global Reach
The Premier League is one of the most widely viewed sports leagues in the world, reaching:
- 712 million households across 190 countries
- 2.01 billion viewers of live match programming throughout the season
- 1.22 billion viewers of highlight shows and other non-live programming
Additionally, Premier League clubs have a combined social media following of over half a billion.
Partnership Benefits for Floki
As part of the partnership, Floki will gain significant exposure through various channels:
- Stadium Presence: 3 minutes of camera-facing LED advertising during all home games
- Media Exposure: Brand placement on official Premier League interview and press conference backdrops
- Social Media Integration: Floki’s brand featured in full-time score posts and substitution announcements on Nottingham Forest’s social media channels
- Print Media: Full-page presence in match day programs and brand mark on the front cover
- Exclusive Experiences: Opportunities for signed merchandise and a chance to ‘play on the pitch’ at the end of the season
