Cristiano Ronaldo, the Portuguese football star, has launched a new NFT collection in collaboration with Binance, the world’s leading cryptocurrency exchange.
The collection, titled “Forever Worldwide: The Road to Saudi Arabia,” features a series of NFTs that commemorate Ronaldo’s journey from his early days in Madeira to his current success with Al-Nassr FC in Saudi Arabia.
NFT Design and Utility
The NFTs feature artwork created by local artists from each location Ronaldo has played in throughout his career, including Madeira, Lisbon, Manchester, Madrid, Turin, and Saudi Arabia.
Introducing my newest NFT collection which launches today on #Binance.
Forever Worldwide: The Road to Saudi Arabia celebrates my football journey, with artwork created by artists in Portugal, Manchester, Madrid, Turin and Saudi Arabia.
To find out more click here:… pic.twitter.com/84hWreGj3e— Cristiano Ronaldo (@Cristiano) May 29, 2024
These NFTs offer fans a chance to own unique digital keepsakes representing iconic moments in Ronaldo’s career. Additionally, certain NFT holders will have the opportunity to win exclusive experiences, with a tiered system of rewards depending on the rarity of the NFT.
This includes vintage jerseys, football tickets, signed posters, and even the chance to submit questions for Cristiano to answer in personalized videos.
Collection Rollout
The “Forever Worldwide” collection launched in two phases. The first drop on May 29th featured artwork representing Ronaldo’s early career and his time with Manchester United.
A second drop on June 6th included NFTs representing his time with Real Madrid, Juventus, and Al-Nassr FC.
Super Rare NFTs and Auction
A separate auction for seven “super rare” NFTs commemorating Ronaldo’s career with the Portuguese national team is also planned for later in June.
These NFTs were designed by Portuguese street artist Mr. Dheo and reportedly come with the most exclusive reward: a trip to Riyadh to attend a match, followed by a personalized goal celebration moment on set with Ronaldo himself.
Fan Engagement and Community
Sarah Dale, Head of Brand Partnerships at Binance, highlighted Ronaldo’s personal involvement in the project, stating his desire to use NFTs to create a deeper connection with his fans.
She pointed to Ronaldo’s past collaborations where he actively participated in fan interactions and activations. Dale expects similar engagement for the “Forever Worldwide” collection, suggesting fans can anticipate Ronaldo directly interacting with some lucky NFT holders.